The Dialogue with Jeff Hensley

This feature is a question-and-answer session with a new Blount County Chamber member. So here we go with our 81st installment visiting with Jeff Hensley, owner/operator of Which Wich Superior Sandwiches.
 
Describe Which Wich Superior Sandwiches.A fast casual sandwich shop offering over 30+ sandwich, salad, and wraps. We have dessert items - brownies, krispies, cookies and awesome milkshakes made with 100% ice cream. We offer a great catering menu as well.
 
How did you get started in this business? While researching various franchises our family ate at a Which Wich in Mt. Juliet, TN and loved it. From there we contacted the company and went through the steps to get approved as a franchisee and signed an area development agreement in January 2015.
 
What is your background? I grew up in the retail business with my dad owning grocery stores. I am a graduate of the University of Tennessee and spent most of my career as a food broker. I have almost 30 yrs in sales, marketing and management background.
 
Who is your mentor? My dad; Darrell Hensley. His hard work, value of customer service, common sense to business has been instrumental as a mentor throughout my career. My dad had a 41 year career in grocery store retail. He has also been by biggest supporter in everything I have set out to do.
 
Describe your customers. Our customer is a wide a base. Obviously, the sandwich lover but really all ages. From the kids menu for the younger guests, to the hang out place for high school and college crowd, to the 25-54 age group are probably the most attracted. And a great place for all milkshake enthusiast.
 
Name three things you wish you knew when you started. 1. The importance of a great inventory system. 2. To start off with a great bookkeeper. 3. The key to a good management to support the growth of the organization.
 
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